Search Engine Optimization(SEO) is an important characteristics of good website. Today it is a generation of digital marketing, no matter where you are located, what you do if you are visible on the internet, you are sure to get business. SEO is one of the process of marketing on the internet and perhaps the most important way of digital marketing. One of the major objective of developing a website is that it will convert website visitors to customer. But if a website does not rank higher in search engines, then there are less chances that the visitors would find the website, which reduces the probability of bringing customer to your door.
If you are looking to get on top of Google and other search engines, you need learn and work to optimizing your website according to search engine guidelines. The SEO Training course are regularly revised because the guidelines prescribed by search engines are updated timely.
In the SEO training, we will explain you what you can do yourself that is beneficial for your website. Having a basic understanding of SEO techniques will help you to understand what steps you need to take to outrank competitor's website. The training will also enable you to evaluate and decide your SEO strategies. If you can optimize your website yourself, you can save lots of money which you would have to spend hiring a SEO expert or SEO company. Even if you have hired a SEO Company to work on optimizing your website you can observe the techniques they use to promote your website.
Objectives of Learning SEO
- To build confidence and better understanding of how crawling, indexing and ranking works in Google, Bing and other search engines.
- Learning various strategies, tips and techniques used for search engine optimization.
- To implement the concepts learned during SEO Training for ranking website on top on google, bing and other popular search engines.
Who can join the course?
- College graduates who want to be SEO expert.
- Web developers who want to develop implement SEO on their websites.
- Web developers who want edge over their competitors.
- Freelance web developers who are willing to learn SEO.
- Entrepreneurs and businesses with websites who can’t afford to hire a SEO expert.
SEO Course Syllabus
The SEO Course syllabus is frequently updated due to changes in google algorithm and the newer techniques that Google introduces to index and rank the websites. The course syllabus presents in the website are just an overview of the fundamental techniques used in search engine optimization. Please contact our training center to get the detailed course syllabus on SEO course.
Introduction to SEO
We begin by explaining what is web development, what is SEO and how SEO can impact your website visibility in popular search engines like google, bing, yahoo, etc.
- Introduction to Web Development
- What is a search engine?
- Introduction to SEO
- Analyzing website visibility in search engines
Onpage SEO Techniques
Before implementing SEO techniques in html tags, we begin with the introduction of HTML and provide knowledge on various HTML tags and teach the relevance of the tags in web page development.
- Overview of HTML tags
- Knowledge of using HTML tags
- Writing better Title tags
- How to write good meta description and meta keywords
- How to write good ALT text
- Heading tags
- URL optimization
- Website Architecture
- Internal Linking Strategies
- Keyword Research
- www vs non-www
Off Page SEO Techniques
Off Page SEO technique has to be carefully implemented as it has the chances of negative impact on the current ranking of your website.
- What is Page Rank?
- How to increase Page Rank?
- Link Building and Directory Submission
- Blog and Article Submission
Content Guidelines and Strategy
In this section you will learn about the various guidelines on creating content that Google will love and readers will be engaged in.
- Content Optimization
- Duplicate Content, Scraped Content
- Panda and Penguin Effect
Using tools to evaluate and Analyze website
- Google Webmasters and Google Analytics.
- Other Advanced Tools
How is SEO training course taught at the institute?
The teachers here are SEO experts and have teaching as well as professional experience in SEO. The course syllabus is designed to help the students learn and use the knowledge as a professional. The students will learn how to implement SEO techniques on websites (new and old). The students will also learn about unethical practices of SEO that need to be avoided.
The SEO course time period will be approximately 1 month. The students will be separated into small groups according to their skill set. The students will have plenty of time to interact with the instructor and ask question to clear any confusions. We also provide fast track training on SEO, where the course will be completed in approximately one week. Revision classes will be provided to the students who have trouble understanding in the class.
Why this course at Training Nepal?
- Training Nepal has staffs at professional level who are SEO experts.
- Our SEO training Course syllabus is constructed in a way in which the candidates can use it and see the results in real time.
- We have labs with advanced computer facilities and equipped with high speed internet connection.
- We provide training that is job oriented to the candidates, so that what they learn will be used in a work environment.
- Our class hours are flexible and can be adjusted according to your need.
After the completion of the training course the trainees will be able to help business organizations and personnel to get their probable clients. The trainees will be able to develop great websites that will be used to increase the number of user who use and visit the website.
Scope and Opportunities
SEO plays an important part in increasing sales and growth of online based business. In internet based digital marketing SEO has huge scope as majority of companies are switching to internet based marketing and social media marketing. Web industry is growing on daily basis and SEO is a vital aspect in bringing user to the websites. The demand for a SEO professional will increase as the web industry grows. Companies are spending considerable amount of money on internet marketing and social media marketing. The trainees after the completion of the training can seek to follow any of the career paths mentioned below:
- Writing/ blogging
- Web developer
- SEO consultant
- Marketing Consultant
- Social Media Analyst
The average salary of a SEO professional in USA is $40,315 per year. Whereas, in India a SEO expert earns Nrs.281,272 per year.